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And then what? Then we can move on. If we truly understand that the internet is shit then maybe we'll go back to looking elsewhere to check our information instead of just Google. Maybe journalists will do proper research again. If we remember that the medium isn't the message then maybe we'll stop aimlessly surfing for something amusing when we could actually be doing something fun. And, crucially, if the internet is just seen as occasionally unavoidable, maybe those websites that give us something special will be all the more amazing for it.